GL Pharma
| Design Studio | Barkas |
| Client | GL Pharma |
| Industry | Healthcare |
| Location | Lannach / AT |
| Year | 2023 |
| Services | Visual Identity, |
| Logo Design, | |
| Packaging Design | |
| Creative Direction | Mike Wittrup |
| Project Lead | Edem Agbodjan |
| Strategy | Benjamin Macpherson |
| Design Team | Amelie Bormann, |
| Nicklas Nordby Andersen, | |
| Marie Wannemacher | |
| Motion Design | Daniel Weje |
GL Pharma is a family-owned Austrian pharmaceutical company. We worked on their narrative to help bring a contemporary feel to it’s rich legacy and build a truly unique brand. GL Pharma is blending hard science with soft health and human perspective. We translated this link to the visual design by complementing straight, clean and content-focused layouts with the warmly colored fifth element. The fifth element mirrors the alpine panorama surrounding the office and lab of GL Pharma. The colors are inspired by muted shades of Austrian vintage posters, reflecting GL Pharma's heritage. The GL Monogram is a juxtaposition of heritage and progress – reminiscing of family crests while being clean and optimised for digital use.
